The Book Shift is available on Amazon: Just search for SHIFT and Wolfgang Pinegger

Short Summary of SHIFT! 

From Factory Floors to Blockchains: Lessons in Relentless Reinvention
SHIFT! is the personal and professional story of Dr. Wolfgang Pinegger, tracing a journey from humble beginnings in industry to becoming an entrepreneur, inventor, and blockchain innovator. The book is both a memoir and a guide to navigating change in business and life.
The central theme is reinvention. Throughout a career spanning more than four decades, Pinegger repeatedly faced major disruptions, economic crises, technological revolutions, and personal challenges. Rather than resisting change, he learned to embrace it and transform obstacles into opportunities.

The book follows his progression through:

Industrial engineering and large international projects, global business development, and leadership work across Europe, Africa, Asia, and the Americas, and major negotiations and corporate turnarounds.

The transition from traditional manufacturing to digital technologies and blockchain innovation
A key message is that the principles that create success in traditional industries—trust, discipline, reliability, and long-term thinking—are equally important in the digital economy. The author argues that technology should empower people rather than control them.

GloBra, GLBrain, and GLMall

The later chapters describe the vision behind GLBrain and GLMall: a blockchain-based ecosystem designed to give users greater control over their data, transactions, and online interactions. Particular emphasis is placed on transparency, trust, digital ownership, and socially beneficial applications such as charitable giving and low-cost remittances.

Core Lessons

Adapt or become irrelevant.
Trust is the foundation of every successful system.
Innovation comes from combining experience with new technology.
Failures and setbacks are often the beginning of new opportunities.
Continuous learning is essential at every age.
Integrity should remain constant even when circumstances change.

One-Sentence Description

A global entrepreneur's journey from factory floors to blockchain technology, showing how resilience, trust, and continuous reinvention can turn change into opportunity.
For marketing purposes, I would summarize it as:
“The story of a man who repeatedly reinvented himself across industries, continents, and technologies—and the lessons he learned about leadership, innovation, and building trust in a rapidly changing world.”