Curved screen TV will be sold at select retailers around the country starting this week and will appear on other European markets in the fourth quarter.

"LG is fully committed to provide the most advanced technology for OLED TVs its European customers," said In-Kyu Lee, vice president and division head of LG Electronics Home Entertainment TV.

"With the next-generation display and a curved design very slim our TV OLED curved shape represents the beginning of a new era in terms of how to spend your free time at home."

DisplaySearch estimates that Europe will represent 30% of the global market for OLED TVs by 2017. All the same research firm predicts a demand of more than seven million units by 2016.
Being the first company to offer large-screen OLED TV to the U.S. and Europe, LG will be the company that will set the standard for the next generation of television.

 With a sleek with a curved screen and its LG OLED technology WRGB, curved screen TV provides superb picture quality and an immersive viewing experience.

With a highly successful, cutting edge unit has been awarded the prestigious Red Dot: Best of the best and was also confirmed by international examiners products, TÜV Rheinland, VDE Intertek and outstanding image quality. Premium TV OLED TV LG was the first in the world to receive a THX certified.

Curved screen OLED TV will be presented to German buyers at a special event to be held at HIFI Profis in Frankfurt, a high profile merchant in Frankfurt. Single TV in Germany will have a suggested retail price of 8,999 euros. Prices for other European markets will be announced at launch.