One of esports most recognizable brands has secured a landmark sponsorship with one of the biggest drinks manufacturers in the world.

Optic Gaming has announced its newest sponsor: Brisk Mate, the new iced tea brand from Pepsi.

Brisk Mate (supposedly pronounced "mah-tay"—good luck with that, Pepsi) is a new variation of Brisk ice tea, one of Pepsi's 22 billion dollar brands.

The leading Call of Duty franchise has become one of the most popular esports teams in the industry thanks in part to the its celebrity figurehead Matthew "Nadeshot" Haag. The team also recently expanded to Counter-Strike, and will compete in Turner Sports' first venture into esports, the ELEAGUE, later this year.

Brisk will be sponsoring a series of videos showing the Optic team competing in a number of non-gaming challenges. In the first in the series the players go go-karting and paintballing.

According to Optic's press release, Brisk Mate will "inspire the team’s gaming by providing a smooth, energizing spark for the esport champions on and off the stage." It's not exactly clear, however, if that "smooth, energising spark" will necessarily help esports teams to victory.

Pepsi joins big brands like Nissan, Coca-Cola, and Vodafone in getting into esports in recent months, with media companies like ESPN and Yahoo Sports also establishing a presence in the scene. And with Deloitte predicting a $500 million year for esports in 2016, it's likely to be an investment that pays off.