SEO for local search has become a very important item when starting an online business whose primary market is on the local. Therefore, you need to know and use what it consists of, and what you need to do to optimize your site for local search.

WHAT IS LOCAL SEO?

Local SEO, SEO for local search, and local optimization - all are synonymous with one and the same term that means customizing websites to the needs of local search engines. In the past few years, the criteria for good ranking have changed significantly. Thus, just prior to the links from the authoritative sites and the number of keywords on the page where the best prerequisite for a good ranking, leaving room for a lot of experimenting.

However, as the search algorithm has changed significantly and significant updates happen from time to time, it is also necessary that the website is adapted to the needs of searchers and users so that it can be easily found in the search.

If you are in the spotlight of the local market, first of all, it is most important that you register your website on a local domain in order to clearly inform Gugel who is the country in which you are operating.

Today, one of the key things for every online business is to connect a website with a physical location that is confirmed in a special way by receiving a letter from Google (for My Business), and such an assignment gives a positive impression and users can see where it is located your company, to make it easier for you to find, then leave ratings and suggestions for improvement.

Local SEO also implies the use of geographic terms (name of the settlement, street, and number, phone) on the page, as well as logging into directories and appearing in all the important documents that promote ranking at the local level.

You can read more about local SEO here. 

RESULT OF OPTIMIZATION FOR LOCAL SEARCH

The results of this type of optimization can quickly become visible. If all of your social and business network orders are verified on time (eg Gugl needs about three weeks to send a verification code), you can notice the following changes in a very short time:

    • Better positions on the local search engine
    • Improved image of the company
    • branding
    • accelerated sales
    • positive user ratings
    • positive comments
    • return on investment

OPTIMIZATION FOR MOBILE SEARCH

Optimization for mobile search is as important as the need for responsive design. The fact that a site can appear on a local search engine is not in itself sufficient or significant as a mobile search. In the last five years, since mobile devices dominate the market and since the number of users has increased, the number of people who are googling or binging over their phone or tablet has increased proportionally.

Therefore, especially in the English speaking field, it is very important that your site is designed to fit the screen of the device from which the user accesses it from the start, and optimized for better ranking. So, for example, descriptions of websites for mobile devices must be significantly shorter than those whose primary goal is the user who comes from the desktop. Also, photographs and their descriptions must also be adapted to the speeds of the 3G and 4G networks that are most current today.

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