Having a blog on the site is the best way to targeted enlarge your natural (so-called organic) traffic and provide useful content to visitors. After a while, if the blog does not meet your expectations, you may feel dissatisfaction and disappointment. Fix it on time!

Dissatisfaction with the blog is just the result of wrong expectations. If in time you learn what the expectations are and adjust your attitudes to the real state of the market, you can save yourself a lot of time and energy in the long run. By doing so, you will create a blog in time, keeping in mind how to properly use it and how the visitors really appreciate it.

7 MISTAKES CAUSED BY FALSE EXPECTATIONS OF THE BLOGS

MISTAKE 1: EXPECTED INSTANT RESULTS

Cause: Your site offers static content that does not need to be changed frequently. In case you sell a limited range of products that do not change frequently, you do not have anything new to offer to the audience. You have started a blog to increase traffic on the site, and thus improve your ranking.

Solution: Blog is a way to attract visitors to the site, but results can not be achieved in the short term. It is especially wrong to consider that with one or two texts you can feel the difference in a month within a month. You cannot. In order for a blog to benefit the site, it is necessary to publish at least one text per week, while 2-3 texts would be an ideal number. The results of this kind of work can be felt much faster, but in order to truly come to terms, it will take months, and often more than a year.

MISTAKE 2: FROM BLOG YOU EXPECT SELF-PROMOTION

Cause: Blog is a perfect tool to present you to potential clients or employees as an ideal business partner, reseller or employer. No one can stop you, and it's just your business space and the ideal place for advertising.

Solution: The blog is an integral part of your site. To consider that you can only post commendable texts about yourself, it is very harmful from the perspective of the visitor. Nobody wants to read personal praises about a company writing about itself. If you want positive user ratings, refer them to user reviews at Google.

Instead, make sure to create a source of useful information from your blog for users who will return to the blog again because they know that they can find interesting reading, troubleshooting tips, writing instructions, design, programming, sales, or anything else what are you doing.

MISTAKE 3: A SINGLE GOAL OF BLOG IS SALES

Cause: You started a blog on the site to accelerate sales and reach the wider audience. The goal of the blog is to sell services or products, and if these expectations are not met, you will find that there is no need to invest in the blog.

Solution: Unfortunately, if you only start a blog with the idea of earning or selling products or services through it, disappointment is inevitable. Of course, it can be accomplished, but very rarely. Just rare examples of success have led to the wrong belief that it is possible to profit from the blog.

Our advice is that it is more useful than a blog to make a site where visitors will be able to provide plenty of useful content and through articles periodically and subtly drag on the idea of selling and self-promotion. Real Internet users do not like advertising or attack sales, and if your blog is such, it's very likely that it will not be able to reach the target.

MISTAKE 4: DO NOT WORK ON YOUR BLOG OR WORK TOO MUCH

Cause: When it comes to business blogs that companies often leave to professional writers or hire honorable writers, one of the common mistakes is either lack of interest in the blog (because of the belief that a professional writer knows everything best), or scandal about every detail (because of the belief that the writer will not meet your expectations, and that's why you need to tell him what and how to do it).

Solution: Even when your blog is written by someone who is not directly related to your company, it is necessary to strike a balance between the lack of interest in the blog and the perfectionist tendency to keep things up to your desires.

Get involved in planning your blog strategy, suggest topics that can be processed over a longer period of time, give guidance on what the texts should give to readers, direct writers to the way they work, give them insights into the practice and organization of work, listen to the writer's advice and ideas, let him suggest a method of work, internal and external links, ways to promote texts.

With this kind of work, you can only win; because the writer will know what your expectations are and how to fill them, and you will get better quality texts that readers of your blog will read.

MISTAKE 5: WRONG UNDERSTANDING OF BLOG

Cause: Everyone now has a blog and it is simply impossible to survive on the market if you do not join a blogging wave.

Solution: It is desirable to have some basic knowledge of what the blog is, how it works, to whom it is intended, and how it can be used to improve site ranking and organic traffic. If you do not know it yourself, you can always contact a company that provides web content writing services. They will help you devise the best strategy for writing texts and give you the most useful tips on how the blog subtly becomes your most useful resource.

MISTAKE 6: SEO (AND LACK OF THE SAME)

Cause: Since you have already invested time and resources in creating a blog, SEO is an additional cost, so you will try to keep the blog running without interfering with extra unknowns.

Solution: In order for a blog to have ways to bring organic traffic to your site, you need to optimize it to appear in organic searches. Optimization is done using keywords that appear strategically in texts. This makes it easier for users to navigate through the text, blog, and website, and make it easier for browsers to categorize it.

Without the targeted implementation of the optimization rules, it will take much more time, effort, promotion, and creativity to make your blog really achieve the desired goal.

MISTAKE 7: YOU DO NOT PROMOTE THE TEXTS

Cause: Lack of time, lack of material resources, ignorance of how social networks work, lack of people who would do it for you.

Solution: As far as you feel unnecessary, promoting text from a blog on social networks is key to the success of the blog, at least initially. In this way, you will connect with the target audience and create a much greater opportunity for the text to be shared and reach the wider audience than if you just wait for organic traffic.

To really benefit from the blog, you need to know what the wrong expectations are from him, what are the causes and, of course, how to overcome them. Only in this way will you feel the real benefits of the blog on the site and in the long run to be truly satisfied with the results.

Follow me on Twitter – @SrdjanKali.