We give you the opportunity to affirm your brand and acquire new customers so that your business will continue to go up the road all year round.

Here are five tips that should be considered if the answer to the above question is positive.

1. Pass through the user experience on your site (UX)

Having a site with optimal UX is essential to creating a positive online experience for your visitors. When a user is on your site, anything that transmits your message (product description, image or video) can affect how he communicates with your site. Are your photos appealing? Is your site optimized for mobile devices? UX has become vital to the success of the site because visitors' opinions about your business can directly affect what they experience on your site.

Here are some of the factors that can change the negative user experience into a positive:

- Increase the speed of your site

- Update the website design

- Make sure you have a readable font

- Ensure that your site is accessible for the visually impaired person.

Reviewing user comments or common problems that people may have on your site will help determine its functionality. Usability testing is also an estimation method that can help identify more problems that a user can face on your site. Setting up a site component for better user experience for your visitors has the potential to increase traffic on your site.

2. Protect your users with SSL certificate

If you own an online store, storing customer information is of the utmost importance. Installing an SSL certificate on your site allows users or visitors to know that all the personal data they send through your site is protected. The SSL certificate also helps to increase the trust of clients on your site, improve conversion rates, and increase your position on Google and other search engines.

If you are planning to process any credit card or personal information through your site, you will need an SSL certificate to comply with the Payment Card Industry Data Security Standard (PCI DSS). The existence of PCI compatibility is essential to protect your site and users who share credit card information. Whether you are a small entrepreneur or a large company, your goal should be to build and maintain a secure network for visitors.

There are several types of SSL certificates that you can add to your site. An SSL certificate can also appear as a picture at the bottom of the site.

3. Increase the visibility of your site with the relevant SEO keywords

By placing your website in a better place on search results is the goal that you can achieve with a little help from SEO site. SEO is becoming more and more important as the site ranks on the search engine. SEO optimization of the site on your site is a great way to generate traffic that is organic and free, without additional investment in advertising.

Creating quality content using natural keywords or phrases helps people find your site through the search engine. Developing a list of relevant keywords that are specific to the product or services you offer is the best way to ensure that potential visitors access your site, not your site's competitors. There are several SEO search tools that you can use to find the best and most relevant keywords for traffic and conversion assistance on your site. Relevant keywords are always changing so that setting a weekly or monthly schedule for reviewing your keywords for SEO visibility is imperative to maintain a high position on search engines.

4. Create a backup site to test a new theme or plugin

New Year is the right time to update your theme or install new add-ons to your site. Refreshing the site is a great way to introduce new products and services, but you want to ensure that your existing content is compatible with new installations. A backup site allows you to enter and save changes without affecting your real site. You can use this opportunity to be creative. Experiment with a new design or install accessories without any worry. When you are satisfied with the done, apply it on the right site.

5. Choose the best social network for your business

Social networks have become an important component in placing brands with billions of users. Presence on social networks is vital to the marketing and promotion of your company, but not every platform is the best for your business. If you spent a lot of time last year in placing content on multiple social networks, now is the right time to focus on those platforms that can best affect your business.

Here are some suggestions for finding the best social networks for your brand.

- Write your goals for social networks
Establish the rhythm of publishing and determine whether you have been successful or not.

- Understand your business
Market research, but also competition, can help develop brand awareness and identify your target audience.

- Get to know the purpose of each platform
Each platform has various advantages that can strengthen your presence on social networks.

- Choose a social network where your audience is
Use your time only on social networks where your customers are most often.

Once you are able to determine which social networks help improve your business goals, you will be able to work to strengthen your presence on that platform. You can make your efforts to grow your profile by creating a strategy that will activate users to interact with you and make the most of your investment in marketing.

Applying these tips can give you long-term success.