First founded in 2013, following controversies around user data privacy across the major social networks, GLOBRA had a vision to give data privacy and control back to the user by developing a new online platform based on blockchain technology. Today, GLOBRA offers that and more to its users on the world’s first decentralized e-commerce platform called GLMall. GLMall offers users complete ownership of their data, decentralized and inclusive payment tools, safe and reliable e-commerce protocols, and most of all, the next generation of doing business on the blockchain.

With blockchain and crypto technology being on track to replace the current heavily centralized financial systems, it was a no brainer for GLOBRA to stay ahead of the curve and continue to innovate on its already outstanding technical blockchain foundation. The first step in GLOBRA’s innovation plan was to launch a completely decentralized payment solution in form of its own native crypto token. GLOBRA achieved this by partnering with GAMB - Power to the Merchants who shared this futuristic vision.

Through this partnership, GLMall’s official native crypto currency called “GMBT” was born as the first zero fee crypto currency in e-commerce. The proprietary technology behind this unicorn of the crypto world is as genius as it is simple – a parallel clone token called GMBT to the listed Ethereum token GMB, based on a swap mechanism that allows only one of the parallel tokens to be actively traded at any given time.

Not only does this clone token technology enable transactions with zero fees, but it also ensures the buyers reliable online transactions through a public escrow wallet which holds their paid funds on the blockchain until the deal is successfully executed, eliminating fraud, and ensuring a safe business relationship between buyers and sellers on the GLMall platform. Furthermore, this escrow system allows for crypto refunds through the blockchain if an order was not fulfilled as promised, creating trust without the use of centralized intermediaries.

The benefits for sellers on GLMall are also significant, utilizing innovative marketing tools on the blockchain and opening doors to a new customer base which they would have not been able to capture through the conventional systems. According to Dr. Wolfgang Pinegger, CEO of GAMB & GLOBRA: “We are past the inflection point on whether an online shop should have a crypto strategy or not. They now need to be evaluating what their crypto strategy should be based on their unique customer base and core products.”

Today, GLOBRA announces that it will integrate one of the biggest names in crypto payments, ATHENA BITCOIN as a payment provider on GLMall. This Chicago based company not only has a shining resume including the task to build El Salvador’s Chivo wallet system, but it is also one of the first crypto payment providers helping the unbanked customer base of Central and South American region to participate in e-commerce. Furthermore, ATHENA BITCOIN is the market leader in providing customers easy access to crypto currency through a fleet of 250+ ATMs allowing anyone to sell and purchase coins securely with physical cash across thirteen states in the US as well es in El Salvador, Argentina, Puerto Rico and Colombia.

Through this integration, Athena Bitcoin is providing their innovative crypto payment solution, instantly supporting millions of online buyers to purchase goods and services on GLMall through six additional crypto wallets including Dash, Bitcoin, Horizon, Bitcoin Lightning, Bitcoin on chain and Chivo Wallet. Through GLMall’s proprietary parallel chain protocol, the platform can offer these additional payment options free of charge to buyers while maintaining the same decentralized safety standards of GLMall’s native parallel token the GMBT.

By being bold and innovative GLOBRA is providing a new way of doing online business while even including those communities and individuals who were unable to participate in e-commerce to date, due to the constraints and requirements of outdated centralized systems. Unbanked individuals with no access to bank accounts or credit cards are now able to be active participants in e-commerce of the future. High inflation countries whose local currency fluctuations diminishes profits before they can even be realized are now able to do business on their terms, independent from the centralized structures of the past.

Together with likeminded partners, GLOBRA continues to deliver accessible, inclusive, and powerful e-commerce tools, empowering innovative crypto payments solutions in an industry that has been missing out on true positive change and disruption in years.

GLMall e-commerce platform – https://glmall.glbrain.com

Gamb – Power to the Merchants –www.gamb.io

ATHENA BITCOIN - https://athenabitcoin.com

GLOBRA – www.globra.xyz