Hey everyone! I need some advice. I’m currently working on building a brand for my small business, and I’ve been reading about the importance of visual identity. I found visual identity power, and it got me thinking about how crucial a logo might be in this process. I’m curious—how does a logo influence a brand’s success? Are there specific elements I should focus on to make it impactful? For example, should it be more about colors, fonts, or symbols? I’d love to hear your thoughts, especially if you’ve gone through this process or have some expertise. Also, if anyone has read the article, do you think it’s a good starting point? It’s all a bit overwhelming, and I want to make sure I’m on the right track. Any insights would be super appreciated!